Rabat, Morocco · Pan-African perspective

I turn market opportunities into measurable growth.

Business developer and digital marketing specialist combining commercial strategy, e-commerce, acquisition, SEO and AI-enabled execution across 10+ African markets.

Available for high-impact business and digital growth opportunities
Growth operating system Active
10+African markets
4Working languages
+10% Revenue contribution
+35% Web traffic growth
-15% Marketing costs
10M+ Prospects reached

01 / Profile

Commercial thinking, digital precision.

A High-Honors International Business graduate who moves comfortably between strategy and execution — from market entry and B2B negotiation to campaign optimization and conversion-focused e-commerce.

01

Market development

B2B prospecting, partner negotiations and localized commercial strategies for high-potential African markets.

  • Pan-African expansion
  • Partnerships & sales cycles
02

E-commerce performance

Catalogue strategy, e-merchandising, CRO, SEO and analytics designed around stronger customer journeys.

  • PrestaShop · Shopify · YouCan
  • SEO · CRO · E-merchandising
03

Data & AI execution

Performance measurement, media buying and AI-assisted workflows that accelerate content and decision-making.

  • GA4 · GTM · Meta Ads · Pixel
  • Veo · Sora · Flow · Prompt engineering

02 / Experience

Experience built at the intersection of business and digital.

A progression from international business and field coordination to team leadership, multi-market acquisition and full-funnel e-commerce management.

04 / Collaborations

Experience shaped by demanding institutions and industries.

Collaborations and professional exposure across beauty, dermo-cosmetics, international institutions, education and pharmaceutical ecosystems.

Select a named institution to visit its official website.

05 / Credentials

International training, practical execution.

2024 — 2025

Master's in International Business — High Honors

Rabat Business School · International University of Rabat

GPA 3.92 / 4.0
2021 — 2024

Bachelor — International Program in Management

Rabat Business School · International University of Rabat

GPA 3.6 / 4.0

Awards & distinctions

  • 02

    National ERPsim SAP Competition — Cognitus

  • 03

    48 Hours for Innovative Ideas — Université de Lorraine × UIR

  • 01

    The Fresh Connection

Open to meaningful opportunities

Let's build the next growth story.

For business development, e-commerce, performance marketing or pan-African expansion opportunities, let's start a conversation.

Professional experience
Professional expertise