Market development
B2B prospecting, partner negotiations and localized commercial strategies for high-potential African markets.
- Pan-African expansion
- Partnerships & sales cycles
Rabat, Morocco · Pan-African perspective
I turn market opportunities into measurable growth.
Business developer and digital marketing specialist combining commercial strategy, e-commerce, acquisition, SEO and AI-enabled execution across 10+ African markets.
Available for high-impact business and digital growth opportunities
Growth operating system
Active
10+African markets
4Working languages
+20%
Revenue contribution
+35%
Web traffic growth
-15%
Marketing costs
10,000+
Prospects reached
01 / Profile
Commercial thinking, digital precision.
A High-Honors International Business graduate who moves comfortably between strategy and execution — from market entry and B2B negotiation to campaign optimization and conversion-focused e-commerce.
E-commerce performance
Catalogue strategy, e-merchandising, CRO, SEO and analytics designed around stronger customer journeys.
- PrestaShop · Shopify · YouCan
- SEO · CRO · E-merchandising
Data & AI execution
Performance measurement, media buying and AI-assisted workflows that accelerate content and decision-making.
- GA4 · GTM · Meta Ads · Pixel
- Veo · Sora · Flow · Prompt engineering
02 / Experience
Experience built at the intersection of business and digital.
A progression from international business and field coordination to team leadership, multi-market acquisition and full-funnel e-commerce management.
Dec. 2025 — Present
Marketing Specialist
UniversParaDiscount · MOUNAW SARL
- Manage and optimize the PrestaShop platform, full product catalogue, e-merchandising and brand presentation.
- Lead SEO, analytics, Meta acquisition and conversion optimization while coordinating suppliers and internal teams.
Sep. 2025 — Present
Business Development / Media Buyer
XCOD · Africa · Freelance
- Support expansion across eight African markets through localized acquisition, media buying and conversion funnels.
- Drive B2B prospecting, reseller partnerships and performance assets for a dietary-supplement portfolio.
Jun. 2025 — Oct. 2025
Business Developer Team Manager
EscaleWeb Agency · Temara
- Led B2B development, cross-functional coordination and medium- to long-term commercial planning.
- Built ROI-focused strategies and negotiated strategic partnerships.
Dec. 2024 — Jun. 2025
Business Developer
B&S Advisor · Temara
- Managed B2B development and marketing operations across 10+ African countries.
- Improved web traffic by 35% through SEO/SEA while reducing marketing costs by 15%.
Oct. 2023
Liaison Officer
World Bank Group & IMF Annual Meetings · Marrakech
- Coordinated protocol and logistics for the Minister of Finance and official delegation, facilitating interactions with international organizers.
03 / Selected work
Digital ecosystems I help grow.
Live commerce platforms where strategy, content, acquisition, catalogue quality and customer experience meet.
universparadiscount
universparadiscount.ma
UniversParaDiscount
E-commerce management spanning catalogue, e-merchandising, CRO, SEO, analytics and campaign coordination for a Moroccan parapharmacy platform.
PrestaShopSEOCROAnalytics
NUTRAFRIK
nutrafrik.net
Nutrafrik
Pan-African market development and performance marketing for a wellness portfolio across multiple francophone markets.
Meta AdsShopifyMarket EntryAI Content
TIJARALT
tijaralt.youcan.store
Tijaralt
A regional catalogue and commerce environment connected to Nutrafrik's multi-market customer acquisition journey.
YouCanCatalogueFunnelsMulti-market
04 / Collaborations
Experience shaped by demanding institutions and industries.
Collaborations and professional exposure across beauty, dermo-cosmetics, international institutions, education and pharmaceutical ecosystems.
L'ORÉAL
L'Oréal MarocBeauty & cosmetics
PIERRE FABRE
Laboratoires Pierre FabrePharma & dermo-cosmetics
WORLD BANK GROUP
World Bank GroupInternational institution
IMF
International Monetary FundInternational institution
RBSUIR
Rabat Business SchoolEducation & leadership
Pharmaceutical institutesHealthcare ecosystem
Select a named institution to visit its official website.
05 / Credentials
International training, practical execution.
2024 — 2025
Master's in International Business — High Honors
Rabat Business School · International University of Rabat
GPA 3.92 / 4.0
2021 — 2024
Bachelor — International Program in Management
Rabat Business School · International University of Rabat
GPA 3.6 / 4.0Awards & distinctions
- 02
National ERPsim SAP Competition — Cognitus
- 03
48 Hours for Innovative Ideas — Université de Lorraine × UIR
- 01
The Fresh Connection
Open to meaningful opportunities
Let's build the next growth story.
For business development, e-commerce, performance marketing or pan-African expansion opportunities, let's start a conversation.