Market development
B2B prospecting, partner negotiations and localized commercial strategies for high-potential African markets.
- Pan-African expansion
- Partnerships & sales cycles
Rabat, Morocco · Pan-African perspective
I turn market opportunities into measurable growth.
Business developer and digital marketing specialist combining commercial strategy, e-commerce, acquisition, SEO and AI-enabled execution across 10+ African markets.
Available for high-impact business and digital growth opportunities
Growth operating system
Active
10+African markets
4Working languages
+10%
Revenue contribution
+35%
Web traffic growth
-15%
Marketing costs
10M+
Prospects reached
01 / Profile
Commercial thinking, digital precision.
A High-Honors International Business graduate who moves comfortably between strategy and execution — from market entry and B2B negotiation to campaign optimization and conversion-focused e-commerce.
E-commerce performance
Catalogue strategy, e-merchandising, CRO, SEO and analytics designed around stronger customer journeys.
- PrestaShop · Shopify · YouCan
- SEO · CRO · E-merchandising
Data & AI execution
Performance measurement, media buying and AI-assisted workflows that accelerate content and decision-making.
- GA4 · GTM · Meta Ads · Pixel
- Veo · Sora · Flow · Prompt engineering
02 / Experience
Experience built at the intersection of business and digital.
A progression from international business and field coordination to team leadership, multi-market acquisition and full-funnel e-commerce management.
03 / Selected work
Digital ecosystems I help grow.
Live commerce platforms where strategy, content, acquisition, catalogue quality and customer experience meet.
universparadiscount
universparadiscount.ma
UniversParaDiscount
E-commerce management spanning catalogue, e-merchandising, CRO, SEO, analytics and campaign coordination for a Moroccan parapharmacy platform.
- Leading e-parapharmacy positioning in Morocco
- SEO-led visibility across a catalogue of 100+ brands
PrestaShopSEOCROAnalytics
NUTRAFRIK
nutrafrik.net
Nutrafrik
Pan-African market development and performance marketing for a wellness portfolio across multiple francophone markets.
- Specialized product-keyword SEO positioning
- Localized acquisition across African markets
Meta AdsShopifyMarket EntryAI Content
Personal projecttijaralt.youcan.store
Direct project access
Tijaralt
A regional catalogue and commerce environment connected to Nutrafrik's multi-market customer acquisition journey.
- Structured catalogue schema and qualified UX
- Customer journeys adapted to local audiences
YouCanCatalogueFunnelsMulti-market
04 / Collaborations
Experience shaped by demanding institutions and industries.
Collaborations and professional exposure across beauty, dermo-cosmetics, international institutions, education and pharmaceutical ecosystems.
L'ORÉAL
L'Oréal MarocBeauty & cosmetics
PIERRE FABRE
Laboratoires Pierre FabrePharma & dermo-cosmetics
WORLD BANK GROUP
World Bank GroupInternational institution
IMF
International Monetary FundInternational institution
RBSUIR
Rabat Business SchoolEducation & leadership
10+ other major structuresPharmaceutical institutes, agencies & partners
Select a named institution to visit its official website.
05 / Credentials
International training, practical execution.
2024 — 2025
Master's in International Business — High Honors
Rabat Business School · International University of Rabat
GPA 3.92 / 4.0
2021 — 2024
Bachelor — International Program in Management
Rabat Business School · International University of Rabat
GPA 3.6 / 4.0Awards & distinctions
- 02
National ERPsim SAP Competition — Cognitus
- 03
48 Hours for Innovative Ideas — Université de Lorraine × UIR
- 01
The Fresh Connection
Open to meaningful opportunities
Let's build the next growth story.
For business development, e-commerce, performance marketing or pan-African expansion opportunities, let's start a conversation.